let's tell some stories.
let's tell some stories.
Trust me… this place is good(s). For the majority of 2018, I worked part-time for groundbreaking modern retailer Neighborhood Goods, headquartered in Dallas, TX. My responsibilities included copywriting, copyediting, social media strategy, and branding in the pre-launch phase of operations. I wrote the company's original tagline, "A Department Store with a Story," and collaborated with CEO Matt Alexander to develop a brand voice, as well as produce and edit effective body copy for the website's landing page, company overview, and brand application prompt. Additionally, I wrote and revised copy for our partner deck and corresponding documents. The voice of the branding is cheeky and self-aware, yet inviting and community-focused, as if to simply welcome you to the neighborhood.
Because I worked for the brand while it was in pre-launch (as I began graduate school at the end of 2018), some of my work can only be shared with partners; however, below is a selection of some public content.